Wendy (Wenhsien) Cheng is partner in the China Brands team based in our New York office. She advises and manages clients’ global trademark portfolios and prepares IP protection strategy for a wide range of businesses, including but not limited to, FORTUNE 100 technology companies, a FORTUNE 500 LED manufacturer, a leading hospitality brand, high-end luxury apparel brands, financial institutions, national universities, entertainment companies, and biotechnology companies. She focuses her practice on international trademark and copyright matters, including trademark clearance, brand counseling, trademark prosecution and contested proceedings, anti-counterfeiting, dispute resolution, and litigation, with a specific focus on Greater China, but also including other Asian countries.

• Wendy was recognized as a New York "Rising Star" in 2014, 2015, 2016, 2019 and 2020 for Intellectual Property by Super Lawyers magazine. She was also recognized in 2022 as one of the "Best Lawyers: Ones to Watch" for Intellectual Property Law by The Best Lawyers in America®. Wendy was named a "Trademark Leader" in 2023 and 2024 by World IP Review.

• Wendy was born and raised in Taiwan and received legal education in both Taiwan and the United States. She is fluent in both English and Chinese. She loves to travel and has visited more than 20 countries worldwide. The diverse background of Wendy allows her to have a great understanding with respect to the differences between Eastern and Western business cultures and provide seamless opinions and recommendations to U.S.-based clients.

This speaker is a panelist for Emerging Trends in Intellectual Property Infringement - U.S. and China.